If You Sell A Product, Use Online Marketing, Part 2

Website owners and webmasters who are trying to improve their search engine ranking by trading links with other sites should beware of being cheated. Beware of link cheating. What is link cheating?

Shopping for Term Life Insurance based on price quotes alone is a farce. It’s like calling your doctor and saying “Doctor, I don’t feel good. Give me a prescription.” Your doctor will certainly want to examine you and get more information and maybe even take some blood, urine or have you do an Xray right?

Fairness and ethical behavior goes both ways. Due to the fact that online info products and downloadable software are easy to copy and “keep” while also obtaining a refund, the buyer kind of has a special “burden of honor” too. I have asked for refunds when a product was totally misrepresented and poorly done. In one instance the video and audio courses were sold as being “convenient and viewable anytime and anyplace”. Turns out it was a convenience for the marketer since you had to view them from his site, and you guessed it, the site was very, very S-L-O-W. If I buy something costly and you sell me like that, I want to download and OWN it.

Have fun describing yourself without making excuses about why you’re on the site or who convinced you to finally go online. Tell us what makes Quality Inspection Software you unique.

Tip: Try to limit your customer’s decision making to either “Yes. I’ll buy.” or “No. I won’t buy”. Don’t risk losing them by including “which one” decisions.

Let me give you a specific example. As all experienced Internet marketers know, “the money is in the list.” Simply put, you want to build a mailing list of people who may be interested in what you have to offer.

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