On the planet of company advancement and branding, going digital is all the buzz. So simply what is digital marketing and how can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the marketing and promotion of organisations and their brands through digital media channels. Digital media, at the moment, includes websites, social networks, radio, television, mobile and even types of generally non-digital media such as signboards and transit indications. Essentially any marketing media that is provided electronically is thought about digital marketing.
This leaves only different types of person-to-person (P2P) marketing, print marketing and direct marketing outside of the digital marketing umbrella. Even then, print advertisements, direct-mail advertising, print directory sites, billboards and posters are all starting to connect to their digital equivalents. With products like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional advertising and marketing often has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, entrepreneur and customers alike. The ever-increasing need to show measurable results makes going digital a dream for the digital marketing company. The majority of digital media, including sites, social networks and mobile marketing is a lot easier to track than traditional marketing media such as print marketing.
For company owner, many kinds of digital advertising are extremely low cost. Having a web presence, engaging clients in conversations through social media and e-mail marketing are low cost alternatives to print marketing and direct mail. These digital channels are offered to services of any size, and help to even the playing field for start-ups, small businesses and independent experts looking for brand-new business.
For customers, the fast pace of life makes digital advertising a must. When consumers need goods and services, gone are the days of thumbing through a phonebook to find them. Now, we take out our mobile devices or head to our computers for answers – and we find them fast.
Using Digital Media to Build Your Service and Brand name
No matter what size your company is – big or little to medium sized service/ business (SMB or SME) – you can effectively market your organisation through affordable digital channels. The foundation of your marketing efforts will be your site. Invest sensibly in your site, and make sure that it does the following:
Sufficiently represents your company and brand name (look and feel, messaging).
Effectively speaks with your target market.
Can be found by searchers on top search engines.
Is up-to-date and quickly navigable.
Provides several channels for client interaction.
Connects to other marketing efforts.
It is recommended that you deal with an expert website design firm that is experienced in web advancement and seo. Since your website is the foundation to and from which all other digital channels will lead, it needs to be thought about one of your leading service investments.
As soon as you have your website complete, the next actions would be to introduce regular month-to-month or bi-monthly e-mail campaigns, and connect with consumers by means of social media. If you are truly on a shoestring budget plan, these are efforts that can be done in-house (by somebody with the correct knowledge) or for a low cost by an outside digital marketing firm. Be sure that all of your efforts lead customers back to your website where they can fully engage with your company, products and services, and pick the channels through which they call you.
If you’re interested in getting aggressive with search marketing, you can reserve some digital marketing dollars for seo and pay-per-click advertising. Many companies today rely greatly on being discovered online to gain new clients. A common misunderstanding amongst entrepreneur is that simply having a site means that consumers will find it. Not so. Your site should be constructed with specific keywords and expressions, meta information, page material and connecting strategies that will help it reach leading search rankings.
Because numerous key words and expressions have stiff competitors for leading search rankings, you will require to supplement your natural search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click ad campaign can be a little difficult, but with a little time, effort and instruction, that too can be accomplished internal, or for a sensible cost through an outside digital marketing agency.
Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile marketing, radio, tv, electronic signboards and much more are offered as marketing outlets. Whatever digital efforts you choose, they need to all connect and connect into your foundation – your business website. Learn more about behavioral advertising here.